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No matter what your business is .. Sales is King ……or Queen!!

  • 29-4-2014

 Here are five signs you're well positioned to succeed at the art of selling... 

1. Remember you're in the people business - Lots of salespeople get caught up in what they are selling and forget that they're in the people business. Your customer wants to be treated personally.

2. Focus on the results, not the effort - The sales game is not one of organising, planning or meetings -- it's about getting results. Sales people often spend time kidding themselves about doing busy work and don't get in front of customers who can buy their products.  Your success in selling is about getting results and that means getting your products into the hands of more customers. A great salesperson knows how to get the customer's attention and present their product or service in a way that causes the customer to buy. Don’t confuse results with efforts. You don't try to get an appointment -- you either get it or you don't!

3. Do the uncomfortable thing - The best sales people I have ever known are willing to throw themselves into harm’s way. So convinced of their offer, they are willing to get in front of the tough customers, ask the hard questions and go for the close. Doing the uncomfortable thing is where the top performers live.  Call your toughest clients first and keep calling on them long after everyone else has given up. You can't bring the big deals home without getting into the deep waters where the big fish swim.

4. Wow the customer - Great sales people look for ways to inspire a customer's emotional involvement and create the urgency to take ownership. When you wow a customer you make a difference and cause them to want to hold onto that experience. You can take any product -- even a boring one -- and make it a wow presentation. Wow them with your presentation, your outfit, your belief in the product and the service you offer.

5. PS … Don’t forget to ask for the sale.
This may seem very simple, but believe me I have on many appointments with many salespeople who have done all the hard work and forgot to ask for the sale. This is hard to believe, but it’s true. Regardless of your product, price or how professional you are, if you don't ask, you will only sell to those who are going to buy regardless.  Why not keep a tally of every time you ask a customer to do business …this will keep you focused and even increase your sales results

and remember.... keep selling!!

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